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Articles

SME Law firms don't need AI They need good cheap admin support and time

Rob Green

published 

July 3, 2025

Business Showcase

Having featured partners like Umbiie.com, Law Ninjas and others, we like to showcase businesses that we believe are genuinely helping Attorneys, Law Firms and Legal Teams around the world.

This time, it's a great company that packages together all the support SME law firms need to help them grow.

Their strap line is "Less Admin. More Business"....perfect!

www.clerq.co.za

South Africa’s SME law firms need more than just AI; they require robust support to truly grow their businesses.

The legal sector in South Africa is vast and diverse, with small firms comprising the majority of the landscape.

As of 2025, nearly 15,000 law firms operate across the country, with over 14,200 being sole practitioners and more than 4,100 having between two to nine attorneys. This means that most law firms are lean operations, often managed by just a few professionals.

The challenges faced by these small firms are significant. While discussions around artificial intelligence and automation are prevalent, many firms seek practical, human support instead.

1. Overwhelming Admin: Small firms often find themselves inundated with paperwork, compliance issues, billing, and other back-office demands. Each hour spent on administrative tasks detracts from time spent serving clients or growing the business.

2. Marketing Struggles: Many lawyers did not enter the profession to become marketers. In a competitive market, however, visibility and client acquisition are crucial.

3. Resource Constraints: With limited personnel, every team member is stretched thin. Specialisation is rare, leading to a heightened risk of burnout.

So, what do these firms truly need? It’s not more AI or another flashy app; it’s:

- Hands-on admin support to alleviate paperwork and compliance burdens.
- Practical marketing assistance to help them share their stories and attract new clients.
- Relief from non-core distractions so they can concentrate on serving clients and developing their businesses.

Clerq (clerq.co.za), is an initiative founded in South Africa by former attorneys aimed at providing genuine support to legal professionals.

They handle administrative tasks, marketing efforts, and operational challenges so lawyers can refocus on their core mission—lawyering.

Their mission emphasises that South Africa’s legal sector thrives on small firms rather than big tech solutions; what these firms truly need is dedicated people in their corner.

Check it out; it looks incredible

www.clerq.co.za

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